What’s Left?Sep 19th, 2013 | By admin | Category: Opinion
As I was working on the newspaper today, I was reflecting on how much easier things are to prepare today - vs. in years past. I am talking about using the internet and email and how you can “magically” have an ad made up in another state and it will suddenly appear when you have the right software program in your computer. Back in the “prehistoric” days of about 10-15 years ago (I really don’t know when we all (newspapers) started using internet and email as a mainstay) but I can remember you getting an order for an ad and then having to send someone to Little Rock to an ad agency and pick the hardcopy (which was the only way it was made back then). Or you had to wait on it to be mailed to you - then you would have to paste it up on the page - or wax it, which is what we did. Waxing it made it possible to pick the ad up and move it from place to place if necessary while you were “building” the page. You would enter your information into a pre-computer (a machine which had film and developer and paper in it) and then it would slowly - ever so slowly - creep out. You would have to hang it up to dry or if you had a dryer you would put it in there for a few seconds to dry the developer. Then you would cut it out and wax it and build your ad. You had border tape that you cut to make the borders of the ad. If you had a picture that needed to go on the ad, you would have to cut a piece of back paper the size of the picture and then the press people would splice it in there. You had to make sure you labeled it correctly and sent the picture the exact size or you might end up with a picture of someone/something else in the ad - which has resulted in many laughs and/or lawsuits for some newspapers in the past. You were always a little queasy until you saw the hardcopy of your paper after it came off the press. Once you saw that all the pictures were in place - all was well. And I don’t want to even think about how we used to make up grocery store ads - it was a tremendous time consuming task.
So, I am really happy that we have the “magic” of computers, internet and email. It makes me wonder what might come next? Did we - or could we have even imagined 15-20 years ago that something like this was possible? I didn’t but maybe some of the sci-fi people had already written about it. But it is amazing and I’m thankful for it!
Go to your happy place!
See you next week!